Luxury Brands Compete In Global Counterfeiting

Foreign media said that Italy fashion group Salvatore Ferragamo said that in a "fierce global counterfeiting war", it has blocked, seized or destroyed more than 100 thousand fake goods, the main battlefield of the war in China and the Internet.

According to the British report, the luxury brand in Florence has rarely publicly acknowledged the seriousness of the problem. It said it blocked and blocked the sale of about 90 thousand fake products from the online auction market last year, and seized and destroyed 10 thousand fake products.

A spokesman said that men's belts are the most common fake.

The normal retail price of the belt with the brand logo "double G" metal buckle is between 250 euro and 1500 euros, while the price of fake goods is only one fraction of that price.

The handbag is counterfeited more than 2 of the single product, and then it is

And women's shoes.

Ferragamo said that the total sales value of these fakes was estimated to exceed US $7 million, plus the 1500 fake goods seized by the Chinese customs authorities before the counterfeit customs clearance.

In the ongoing "several seasons" survey, the brand also increased the number of e-commerce sites it monitored in 2014, and seized or deleted more than 350 domain names and illegal websites.

Ferruccio Feragamo, chairman of Salvatore Ferragamo group (Salvatore Ferragamo Group), said: "in China, we have also stepped up inspections under the line, targeting specifically at fairs and distributors."

"In China, in 2013, the decision to judge a high-end hotel was illegal, because the decision of the hotel's shop to sell fake goods was supported in the appeal.

In 2015, we will further increase our resolve to crack down on counterfeit goods, not only to protect our intellectual property rights, but also to protect our customers.

In this way, we will continue to fight this war unswervingly, increase control on line and offline, and upgrade anti counterfeit measures, including

The authorities cooperate. "

The group owes its success to increasing cooperation with local and international legislatures. It said that these institutions have begun to realize the seriousness of the problem and have "updated the law to protect the rights and interests of enterprises that are troubled by piracy and fakes".

Outside court

The brand has been reluctant to talk openly about counterfeit goods.

According to the World Customs Organisation, European brands lose 7 billion 500 million dollars (5 billion pounds) a year due to counterfeit goods, and counterfeit products account for 10% of the total volume of Global trade in the fashion industry.

Because the Internet has opened the market for fake commodities, luxury enterprises are increasingly working with network companies to combat this trend.

Burberry, the British brand, has reached an agreement with Amazon and China's Tmall (Tmall). The terms of the agreement include the removal of unauthorized Boboli products distributors from these two platforms.

EBay has a mechanism that allows brands to report sellers who infringe intellectual property rights, so that eBay can remove them.