Fur Enterprises Actively Use Exhibition To Develop Other Markets

Because the export dependence is high, the fur industry can not be underestimated.

Russia is the largest exporter of fur garments and products in China. In 2014 1-12, China exported fur to Russia and

The total amount is about 2 billion 560 million dollars, accounting for 61.9% of the total export of fur and products.

In 2014 1-9, China exported fur and products to Russia about 1 billion 690 million US dollars, an increase of 61.6% over the same period last year, but with the ruble continuing to decline, in 2014, 10-12 months, China exported about 880 million US dollars of fur and articles to Russia, up only 1.6% from the same period last year. The sharp narrowing of the growth rate fully showed the deep impact of the industry.

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The instability of the exchange rate has led to the reduction of orders in the big fur enterprises, the reduction in operating rate, and the instability of the exchange rate. Some order companies are afraid to take orders. Although the large scale fur enterprises have not yet closed down for a while, the small and medium-sized enterprises are facing difficulties. "

Guo Chongxue, Secretary General of the fur trade association, hopes that the government and banks can support more small and micro enterprises to help them tide over the difficulties.

"Suning fur exports about 50% of Russia's market, and the ruble depreciated.

It certainly has an impact, but customs data show that in 2014 1-11, Suning fur export was 224 million US dollars, up 10% over the same period last year, and the overall situation is acceptable. The main reason is that the price of raw leather is relatively low in 2014, so the production cost of enterprises is relatively low.

However, under the influence of the rouble depreciation, Russia's orders are few, and some customers do not dare to accept the orders, so the risk is too high to fear that they will not receive the money back.

Li Yabo, Secretary General of Suning Fur Association, said.

In the face of adversity, fur enterprises are also actively seeking ways to break through. The fur trade association is leading and guiding enterprises to open up the European market.

At present, in addition to actively exploring other international markets, enterprises also expand sales through exhibitions.

"Now many enterprises in Suning are actively preparing to participate in the 2015 Hongkong international fur fashion exhibition held in late February, looking for new customers and sales markets."

Wu Dongmin, chairman of Suning fur breeding Association, said.

It is not so easy to pform and turn to develop new markets. To adapt to the new market needs, we have made many adjustments in the production line and design style. Some enterprises even need 2 to 3 years of adjustment.

At a Beijing international first fur exhibition, a salesperson of Haining love Clothing Co., Ltd., pointing to the fur clothing on the side of the shelf, said: "these long and fat styles are sold to the Russian market. Their versions are different from those in China, so Chinese consumers are hardly acceptable."

At the scene, the reporter saw that the fur coat of the rack was excepted and overgrown, and almost no one was interested in it, while other fashions of medium length or short style fur clothing were very popular.