New Strategy Of Location Rule: Deviation From Business Location

"Non geomantic treasures do not marry" is a common mentality existing in the location of manufacturers' stores.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

Population density, buyers and consumption.

Quite a lot

They will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of the store site to sales, it is also necessary to evaluate the franchised stores.

Influence.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

Excessive concentration often results in

。

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.

Passenger flow is the main factor that should be considered when choosing a clothing alliance.

But for clothing franchised stores, apart from considering the overall passenger flow, we should also analyze the effectiveness of passenger flow in depth.

The ratio of effective passenger flow to different franchised stores in the same trading area is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

It is not necessarily a good thing to do business and become a market.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

The most important thing in choosing a clothing store is not to marry in geomantic omen.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.