Fendi Builds Small Boutiques In Paris To Expand Men'S Clothing Business

It is reported that Fendi menswear is also looking for a new store in New York, because the flagship store located on Madison street can not accommodate the series.

But this new one.

Boutiques don't seem to be open before next year.

Fendi is accelerating the expansion of men's clothing business, and will build a small boutique in Paris Fashion District Marais. This will be Europe's first men's wear store. Its world's first men's wear shop has been opened in Hongkong's round square shopping mall last year.

The shop is located in Rue des Archives, about the size of a one bedroom apartment. The decoration is typically Rome style, small and exquisite. "I like this small boutique, this is just the beginning," Silvia VenturiniFendi said.

Fendi's new store brings together a number of men's luxury brands including Moncler, Gucci and Givenchy.

After the renovation of BHV Marais department store, the shopping and dining features of the whole block tend to attract male customers.

"This is a creative block, and young people like shopping here."

VenturiniFendi said in doing store research.

The new store covers an area of 700 square feet. It displays the leather products in the locker, and the garments are neatly hung in the corridors of the fitting room and the cashier's desk.

The blue leather armchair, marble low table and black mosaic flooring enhance the sense of home in the whole space. The decoration mainly consists of the earth color system, including ocher, deep wheat and copper.

In mid February, the shop opened in a low key.

Recently, a small cocktail party was held to invite guests including DJ Cecile Togni, French actress F e LIX de Givry and MelvilPoupaud.

Subsequently,

Family members, including the daughters of Venturini Fendi.

DelfinaDelettrez and Leonetta Luciano Fendi, still at London University, went to a private residence overlooking Place des Vosges and jointly hosted a candlelight dinner with Vogue Olivier editor Lalanne.

Fendi has always been famous for its fur products designed by Karl Lagerfeld, such as Peekaboo, Baguette and 2Jours handbags.

Since 2012, Fendi has been investing more in men's clothing business.

VenturiniFendi, which controls jewelry business, is also beginning to supervise the design of men's wear series and put the brand men's wear series on the Milan fashion release schedule.

In the autumn fashion week 2014, Fendi men's wear series completed the new fashion show.

Since then, Fendi's men's wear series has symbolized the gentleman's classic, elite craft and a large number of leather and wool applications.

Fendi new store is small, but its product line is complete, including shoes, small leather products and bulb like handbags.

"We hope that through this shop, we will attract the same ideal Fendi men as we have. They are modern, fashionable, international, with quality and without hypocrisy."

Fendi chairman and CEO PietroBeccari said.

He pointed out that in the past season, the Fenndi men's clothing and accessories demand more and more, both for new and old customers, Fendi products are fine and excellent choice.

In addition, the historicity of the Marais block is consistent with the personality of Fendi, which can perfectly integrate modern and traditional.