Outdoor Voices Gets Millions Of Financing
Outdoor Voices hopes to make sportswear not only black or fluorescent color, but sportswear and leisure wear, without any sense of abrupt feeling.
Utdoor Voices, a brand of sportswear based on electricity supplier, has just started soon, but it intends to challenge the dominance of Lululemon, a sports giant, and has just raised $1 million 100 thousand.
It is reported that this round of financing is led by General Catalyst, and the participating parties include: Red Sea Ventures, Collaborative Fund, SWTLF Ventures, Burch Creative Capital, and a series of undisclosed investors who have been involved in financing of the company.
The co founder and joint CEO Nic Jammet of Sweetgreen organic salad restaurant will join the board.
Outdoor Voices
The purpose is not to create jogging or yoga.
Tennis equipment
Instead, they want to adapt to more scenes and activities, not just sports.
For example, not only tight pants and sweaters, but also
Sports pants
Clothes, comfortable shirts and so on can be worn in running marathon or going out for business.
Outdoor Voice is sold as a combination package, called "OV Kit".
A typical portfolio can include: a sportswear, a pair of underpants, a back cross bra, a hoodie, all put in the Baggu bag of "Doing Things".
The retail price of such a set in the physical store is 400 dollars, but the online purchase is only 300 dollars.
Outdoor Voice co-founder /CEO Tyler Haney said: "whether a person is keen on sports is not a decisive factor in her personal quality. Sports is only an integral part of life.
We hope that the OV brand can draw inspiration from lively and active people, but it will not be restricted by their training methods. "
Outdoor Voices has a physical store in Austen, Texas capital, and plans to expand ground retail business in the future.
Founded in 2012, Outdoor Voices is headquartered in New York, mainly producing and selling casual wear.
The slogan is: "what to do is better than nothing."
The company is aiming to cover all clothing varieties.
There are men's wear, women's wear, objects, suits and so on.
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