Seven Wolves Twenty Million To Build The Ultimate Shirt

Although it is a traditional enterprise origin, it does not have the sense of obstruction and uneasiness of traditional enterprises. In Zhao's words, they are open and have the spirit of Internet inclusion.

China's garment industry is based on Fujian. After an early OEM and OEM, most factories have mastered the advanced technology of contemporary garment manufacturing.

Then, he created his own brand and continued to develop and grow, and was born one after another famous brand in China.

The brands of seven wolves, Jin Ba, and nine herd are all well known to the public. These well-known manufacturers are making continuous efforts to improve the quality of products and constantly update their industry standards.

When the Internet was developing, these brands once represented the advanced technology level of traditional manufacturing industry.

But when the Internet developed to 3 of the mobile Internet, the garment manufacturing industry began to lag behind.

The backward ones are not production capacity, supply chain and business mode, but backward business and marketing thinking, as well as the operational pressure brought by the economic downturn, and the impact that electricity providers bring to them.

Perhaps, Guan Dian tide can explain the current situation of the recession in the clothing industry.

Bosideng reduced from 8216 stores to 3436 in the first half of last year. Lining also closed 244 stores in the first half of last year, and the number of Anta stores decreased by more than 50 and PEAK reduced by more than 300.

Also in the first half of last year, seven wolves, nine Mu Wang and Carlo NDI road respectively closed 347 stores, 73 homes and 53 homes.

Closing shop is just a microcosm of the clothing industry.

The reason for this is not just that

The impact on the clothing industry is more than half of the counterfeit goods on the Internet.

From this point of view, how to make the public accept and pass it?

Clothing is the best thing a businessman should do at present.

In the whole industry looking forward to the pformation and upgrading of the background, clothing enterprises are naturally unwilling to lag behind.

Early television advertising marketing and celebrity endorsement are from

After the advent of the electricity supplier, clothing companies are following. However, due to the traditional management mode and internal system problems, the flagship stores of garment enterprises are not even as good as those who specialize in e-commerce.

Influenced by the Internet thinking, last year, some manufacturers began to make the ultimate single product. Among them, seven wolves were doing the ultimate shirt called "Wolf Totem". What did they do? What experience did they accumulate? Is there any experience in the pformation of traditional enterprises? How to understand and apply the Internet +?

With these questions, Viagra and several media friends visited the Xiamen headquarters of seven wolves.

Zhao Naichao, general manager of proud things network, talked for three hours. Zhao general, the general manager's office of Ao Wu network, addressed the outside world. Zhao's name in the seven wolves was the ultimate general manager of the single product department.

Zhao is always a continuous entrepreneur. He is also a returnee who has been abroad for many years. He has 10 years of work experience in the clothing industry and is one of the earliest marketers who are engaged in channel marketing mode.

Before creating the ultimate shirt, Zhao Zongceng was the channel director in charge of seven wolves.

Zhao is eager to try new ways to change the existing clothing industry. He has built a brand of wolf Ttot, the ultimate shirt brand, and has officially upgraded to the pride of this year.