Interpreting Gucci, Prada And Milan'S Egocentrism And Touching The Pulse Of Fashion

This season: I, myself, or me. To put it another way, they are just empty words. On the fashion flyover, personality, eccentricities and eclecticism have never been so saliently highlighted. Designers have never been able to exert them so much in the background. This is no wonder that these techniques have been used skillfully. Although modern fashions are made in industry, they have always dreamed of making dreams with their "exclusive" secret, and constantly realized their dreams.

A series of fashion series, no plan, no rules, no soul exhibition fashion series. This is faster and more efficient, and the most important thing is to push the most important point to the stage: modeling.

In the digital age, culture has spanformed fashion into a global public entertainment area. When this phenomenon is constantly elevated to level N, it also boosts an unstoppable conservative force. There is a malicious question foreshadowing: fashion is written in the unwritten law imposed on the general public. To be a pioneer of the trend, people must be willing to obey, which is just contrary to their individuality. Personality emphasizes self centred and breaks all established rules. However, it has attracted people's motivation to enter the shops and purchase fashion, and rooted in the hearts of people, which can be unique among thousands of people. This is the marketing tool used by men's clothing this week.

Almost every brand tries to be a little rebellious and original. Salvatore Ferragamo this season's fashions are considerably softer and warmer than usual. It is the most brilliant interpretation of the creative director Massimiliano Giornetti so far; in Marni, from 1960 to 1950s, from the national wind to the sports wind, it is presented in the most delicate mixture of sexes. At the other end of the spectrum, DSquard2 is the best example of a public cheer for men's muscular muscles: a group of surfers and skateboards on the flyover. At other brands' press conferences, the appearance of all kinds of models is completely irregular. In other words, the most important thing is not what kind of story the clothing tells, but every model on the flyover has become a flesh and blood figure.

Whether you like Gucci or not, you can't beat it today. After the two season, Alessandro joined the Marco Bizzarri, chief executive officer of his business partner, Gucci, which has successfully spanformed the brand into the most controversial fashion show in Milan. Prada once enjoyed this special honor, but now it is no longer in sight. Gucci The style sometimes has a meticulous foolishness. Sometimes it is over polished or limitless away from perfection, but it always reflects the maliciously sharp in Bohemia style. The use of brand logo is also convincing. It is the most exciting and most persistent place in Milan's fashion show this year.

Alessandro compares her work process to the use of contextualization (Situationist) in the context of de-contextualisation. After such a mental process of thinking, he simply handed out a refined interpretation to explain what the real "operation method" of contemporary aesthetics is: constantly embezzling the 00 fragments in the existing world to construct a new world, editing and creating it in its own way, and call it "post processing". The Gucci in Alessandro's conception is a mixture of thoughtful chore and a strong retro color plate. He is more like a cultural agitator than a simple fashion designer. He has a clear goal to spanform Gucci into a sub culture, aiming at a new and very young customer group, giving them the right place. Luxury goods The sense of belonging in the world. But at the same time, he may lose the unique spontaneity of subculture -- born from fear and boredom. The crystallization of this huge fashion group will eventually be put on the market.

We have entered a new era of fashion design. The core of the "a post-postmodern age" is how to put together the single product. The design method of the single product is no longer concerned. In today's fashion industry, the most influential creators are the Miuccia Prada. From this point of view, none of them is the creator of disruptive new things, but the forerunner of a different and more personal way of dressing. In this context, from the Gucci creative director to the undeniable influence and authority status today, the smooth rise of Alessandro Michele, which takes the Boho line, is no accident. Alessandro focused on all of the above in a sharp fashion portfolio. The remaining wave of Gucci fashion releases is still going on for a long time. It is easy to see that the proliferation and decoration of Milan menswear stage are everywhere. There is also the merit of Valentino's creative Gemini combination Maria Grazia Chiuri and Pierpaolo Piccioli.

That being the case, Alessandro He still returns triumphant, because his expression is very pure: from the creative point of view, the style he introduced is true, and he is also one of the few designers who do not cooperate with the stylist. Though such a free prophet, his overpass should be more open and should include the shape of other races and temperament, but this is another topic. The new Gucci has a shocking and less important aspect: the feverish worship of the young body that has just entered adolescence. In this sense, Alessandro is not alone. Milan is most concerned about those slim, dreamy, boyish young men who are still immersed in comics and video games. As for Miuccia Prada, she also has the same operation procedure, though her way of handling is more witty and purposefully ugly.

But thankfully, random, abnormal and boyish men did not occupy the whole of Milan. There are still designers working hard to shape fabrics and explore innovation from inside to outside. For example, Stefano Pilati, creative director of Ermenegildo Zegna senior Menswear, his exploration of the sense of weightlessness probably created the most elegant and pure fashion show in Milan this season: both vanguard and elegant, hard to define but shining elitist light. To trace the source of Stefano's design, we need to go deep into the field of exquisite minimalism created by Giorgio Armani. Giorgio Armani was very subversive at the early stage and has been constantly reflecting on it until now. In Milan, it is curious that far away from egoism or all supernormal things, it seems that efficiency is much higher than those of eccentric and eclectic forms. As they say, do less, but do better. At the other extreme, Maverick is also an extremely private choice. The fashion world may not need to be so openly marketing.