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What Should I Do To Be A Good And Good Store Manager?

2015/7/15 19:35:00 42

Store ManagerSales And Marketing Strategy

Success is a concept; getting rich is an obligation; happiness is a right.

  

1, why do customers want to buy?

(1) the sales environment is poor, the hygiene is not qualified, the display style is chaotic, the posters are untidy, and there are no rules. These are not professional or high-end. Why should customers buy them?

(2) when a problem arises, do you see it as a store manager? What do you do for it? Learn to look at your problems first, do not emphasize the objective factors, and improve customer satisfaction after entering the store.

(3) when the shopping guide complains, you can say to her: can you score one hundred points for yourself?

(4) good appearance and appearance is to improve the customer's trust and recognition. That is to say, can I trust your vision, which comes from your confidence and respect for customers.

  

2, the principles of site management:

It is to stimulate the potential and perceptual potential of customers, and to buy decisions.

  

3.

Site management

Core:

All customer orientation, from the perspective of customers.

The most important management focus of a company should be placed on the management of the shop. Only when the store is well managed can profits be generated, copied, expanded and developed.

Why do people run to get goods for customers when they are crowded?

customer

Why don't you like to oppose her? The answer is everything from the customer's point of view.

  

4. On-site management

content

:

(1) the contents of a shop keeper's management: image, display, service, morale, ability and performance;

(2) shop manager = coach; store manager should not always stand at the cashier's desk, shop manager is not a cashier; store manager should not only be a salesperson, shop manager is not a shopping guide.

(3) the difference between store manager and employee: shop worker is coach, shop worker has the responsibility of instructing and guiding staff to grow up.

(4) the guest does not enter the shop: there is a problem in the window and the header.

(5) customers do not buy in stores: there are problems in display and goods; the method is to adjust display and goods.

(6) the guest tried not to buy: is there a problem in the service of the shopping guide, or is it bad?

(7) store manager in the store: To observe employees, observe customers, observe services, analyze problems;

(8) coaching methods: training on the spot, stopping employees' directional errors, telling employees the correct direction and methods, and improving the turnover of employees.

  

5. how to delegate tasks:

(1) explain the importance of this work;

(2) only to express my requirements, the specific operation is resolved by the employees themselves.

(3) the scope of work and related requirements should be clear.

(4) deadline for consultation;

(5) we must listen to each other's reactions and listen to each other's thoughts.

(6) communicate in a timely manner to ensure that there is no mistake.


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