Messi Stores Diverted To Tmall And Missed Opportunities For Pformation

Recently, the tax policy has been liberalized due to the bonus of cross-border electricity supplier policy.

The successful pformation of the electricity supplier is again favored by capital.

Temple library network, Xiu Xiu net received tens of millions of dollars in financing this year, the charm of Alibaba won over $100 million financing.

A new round of luxury business war begins.

I wonder if I can turn over.

Wanqing Business Consulting Co., Ltd. CEO Lu Zhenwang said, when Messi department store intervention, Jiapin net, Shang pin net and other domestic luxury electric business has been declining.

"In fact, it didn't have much to do with Messi's involvement. In 2012, the whole industry was depressed.

Later, temple library network, charm and so on began to walk their own mode, the industry began to recover.

Since 2008, luxury electric business has concentrated on the outbreak.

Intervene one after another.

Jiapin net was awarded four rounds of investment after its establishment in 2008, and the last was Messi's department store and Intel's joint financing in 2012.

At the same time, Shang pin net, Xiu Xiu net, temple library network, glamour Hui and so on also came to the financing news.

But it didn't last long. At the end of 2011, luxury websites were shut down.

Gan Xiaoming, founder and CEO of luxury collection network, said the reasons for the decline of the industry are very complex. The competitive advantages of luxury electric providers themselves in the supply chain and services are insufficient. "Tyrant consumption" is also changing to "middle class consumption", coupled with the pressure of domestic electric giant on vertical electric business.

A well-known business analyst who did not want to be named said that "big companies do not have effective tax avoidance measures. The rate of clothing return is high, but the cost is not high."

In Lu Zhenwang's view, Jiapin net originally sold high-end clothing and bags, and added products such as cosmetics, shoes and food to expand user groups.

Competitors choose to go out of their own characteristics, set up offline stores in the temple library, sell second-hand luxury goods, solve the pain spot that the electricity supplier can not see or touch, charm, take the light luxury route, and emphasize the affordable fashion.

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It is understood that a few weeks ago, Maya department store just announced that in order to revive sales, it will set off 100 fashion and home brands to give way to the new brand.

In July, Maya department store signed a number of fashion brands at home and abroad, including French Connection, Seed, Aje, Jack and Jones, Calvin Klein White Label and White.

In response, Steve Ogden-Barnes, a retail specialist at Deakin University business school, said that this step is very favorable for Maya at the moment. It announced on Tuesday that its sales increased by 1.7% (same store growth 1.1%) to 3 billion 100 million dollars in the year to July.

"I think the problem of Maya stores in recent years is that it has done a lot of experiments for different customer groups."

The experts said, "of course, it is a department store retailer's position to provide consumers with all kinds of goods in the same place.

But the problem is, online shopping can be done now.

"In the past, Maya department stores introduced too many unnecessary brands.

This cooperation with Topshop and the determination to simplify the fashion brand will make it more distinctive.

This allows Maya department store to be closer to consumers, but it also separates them from other department stores such as David Jones.

More importantly, unlike other brands, especially Maya's own brand, Topshop can be sure that it is popular through market testing.

Another industry insider, Karen Webster, vice president of fashion and textile School of Melbourne Royal Polytechnic University, believes that the combination of Maya department store and Topshop is a win-win situation.

He pointed out that the problem of Maya department store originated from the homogenization of the medium-sized market, and Maya department store must take some measures.

"In view of the declining popularity of Miss Shop, the popular brand of Maya department stores, it is particularly important to cooperate with Topshop.

Topshop is a fast fashion brand of the world's leading young people, and Maya has the opportunity to recover its lost territory.

He said.