Vietnam Has Replaced China As Nike'S Largest Sports Shoe Production Base In The World.

As our production costs inevitably rise,

The cost advantages of these Southeast Asian countries in India are gradually revealed.

Just like 20 years ago, we naturally accepted the industry pfer from "Asia four small dragons". Now we also have to face the reality that labor-intensive industries pfer to Southeast Asian countries.

For example, the Nike foundry in China produced 35% in fiscal year 2007.

Brand footwear products, while Vietnam, Indonesia and Thailand's foundries respectively produced 31%, 21% and 12% Nike brand footwear products for Nike.

By the 2010 fiscal year, the proportion of Vietnam's representative factories rose to 37%, while China accounted for second of the 34% share, while the proportion of Indonesia and Thailand accounted for 23% and 2% respectively.

"Vietnam made" has replaced the "made in China" with its cost advantage, and has become the largest Nike brand in the world.

Production base.

Here, I must also stress a terrible opponent, Mexico.

Why is it terrible? Mexico not only attracted SIEMENS, Chrysler and other multinational companies to build factories there, but also quietly launched the "raid" on our exports to the Americas, and even very likely to seize our global orders.

I will provide you with a set of data. In 2009, Chinese goods accounted for 29.3% of us manufactured goods imports, but by 2012, this figure had dropped to 26.4%.

Looking back at Mexico, Mexico accounted for 11% of us manufactured goods imports in 2005, but by 2012 it had risen to 14.2%.

It can be said that almost all the US orders we lost were snatched by Mexico.