Yi Bang People To Accelerate The Progress Of The South Garment Customization O2O Electric Business Will Soon Be Stationed In Guangzhou

Round table discussion

Beauty dress Consultant

In March 16, 2016, "

+ clothing customization: For A Better Lifestyle "2016 Yi people Guangzhou media meet opened at San Feng Sofit Hotel, announcing its official entry to Guangzhou.

At the meeting, the core team, partners, Guangzhou apparel industry and more than 20 media friends gathered together to witness the Internet clothing custom industry leading the first show of enterprises in Southern China.

It is understood that Yi Bang people are specialized in providing customized services C2M platform, the Internet thinking and industry 4 cut into the clothing advanced customization industry, using beauty dress consultant, door-to-door volume + industrial 4 factory + no store + network marketing mode, set up in just 1 years for 10 thousand customers to provide customized clothing, this figure is almost 50 times the number of customers in the first year.

The unique operation mode of Yi Bang people has not only gained continuous acclaim from customers, but also launched a revolution in garment industry.

Internet + clothing customization: it may change the way of clothing consumption of Guangzhou people.

The founder, chairman and CEO Fang chin, a founder of the clothing company, is a post-80s entrepreneur who has been focusing on Internet customization for 10 years. Canceling the intermediate links of the industrial chain not only brings C customers to suppliers, but also substantially reduces the price of products to bring benefits to consumers.

In December 2014, she aimed at the huge market prospect of the "Internet + clothing custom" business mode, starting from the business dress, and founded the Yirong people.

In 2015, for 6 consecutive months, the growth rate of Yi Bang people's monthly growth rate was 80% - 120%, which has become the leader of Internet apparel customization industry.

High-end customization is not new.

However, these products and services have always belonged to only a few high-income groups before they integrated into Internet thinking.

High-end customization itself means high price, for example, to customize a suit of business suit to the entity custom shop, less seven thousand or eight thousand, and several tens of thousands of yuan.

In the case of Yi Bang people, customers can never stay away from home. Only the cost of 30-50% of the physical store can have a suit of personal suits, such as men's suits, shirts, trousers, coats, cashmere sweaters and so on.

"Founder of the clothing industry, we are not doing to reduce the quality of high-end customization. Instead, we hope to change the clothing habits of ordinary business people and enjoy the convenience and happiness of customization easily," Fang said.

Southern China is a clothing intensive area, and Guangzhou is also mature.

Big consumer market.

Fang Qin said that stationing in Guangzhou is of strategic importance to the Yi people.

She also believes that Yi Bang people will not change the clothing consumption habits of Guangzhou people in a short time.

"Guangzhou people have always been regarded as a relatively progressive concept. Guangzhou is also one of the better cities that blend traditional and modern.

As an enterprise representative who successfully integrated the Internet thinking into traditional industries, Yi Bang people believe that with more quality products and services, more and more Guangzhou people will love to customize.

Inherit the craftsman spirit: hand in hand with the industry leader, polishing the extreme of products and services.

Although it is a typical Internet company, Yi Bang people highly admire craftsmen's spirit both in products and services. Fang Qin thinks that this is even the reason why the clothes people run faster than their peers.

The apparel industry integrates the leading supply chain of the industry, and provides users with the highest cost performance and the most intimate service experience through network marketing and on-site service.

At the beginning of its founding, Yi Bang decided to join hands with the industry leaders to ensure the highest standards of products and services in the industry.

We haven't started the call yet, so we responded ahead of time.

Fang Qin said with a smile.

The most intimate service for the customers is that they rely on the "beauty dress consultant", and the two is achieved through worry free sale.

Fang Qin believes that the electricity supplier has already gone through the period of rapid development of information by relying on light, and must go deep into the value chain, for example, Jingdong has done warehousing and distribution, while Yi Bang people do "beauty dress consultant".

"Beautiful things are always pleasing to the eye, not an old saying: there is a future for beautiful women, but Fang believes that it is not just a gimmick that she uses beauty to serve customers.

These 90's beauties have to undergo 2 months or so training before they can be sent to their own teachers to provide door-to-door clothes and dress matching services for customers. "High face value + professional" is their most typical trait.

Since its establishment, Fang Qin has made statistics. 95% of the customers are satisfied with the clothes made by Yichang people for the first time, and this data is closely related to the high quality service of consultants.

In addition, the remaining 5% are also satisfied after the sale. This is especially mentioned for the 30 day worry free after-sales service of the clothing company: 7 days, there is a quality problem refund refund, free rework / redo within 30 days.

The refund refund is difficult to do in the traditional high fixed shop. Fang Qin believes that such after-sale is not in line with the needs of users in the Internet era. Under the "customer first" creed, enterprises should bear the losses caused by the dissatisfaction of their products or services to customers.

Yi Bang has a very strict system of supplier selection and supervision, looking for suitable partners in the whole country, and striving to ensure that products that are supplied to consumers from the source must be of high quality.

Yi Bang's first partner is the famous red collar group of Qingdao, a well-known company that focuses on customizing clothes for 12 years. Its sole agent is its "Kailai George" brand.

With the gradual development of the category system, Yi Bang suppliers will cooperate with more excellent suppliers in the apparel industry besides the red collar.

At this meeting, yupong announced the cooperation with Dean Paden suit, one of the best men's clothing manufacturers in China, and sent its famous high-end men's clothing brand "yak YKSUIT" to launch "easy to care shirts" and casual pants on the yupong platform.

At the scene, Tu YKSUIT, director of the custom department of Jacq, said: "the achievements made by Yi Bang people in the short term are very impressive. Many factories that have large scale customization capabilities hope to cooperate with the clothes people.

Ya bank believes that Yi Bang people not only bring C customers to the back-end factories, but also promote the industrial upgrading of the factory through the accumulation of customer related data and the mining of customized demands.

As the leader of the industry: fast layout of a second tier city, the three or four line through the alliance to achieve landing service.

Headquartered in beautiful Hangzhou, it was founded in December 2014, and was stationed in Shanghai and Beijing in August 2015 and October.

Up to now, the free door-to-door website of the clothing company covers not only the four big tier cities in the north, but also the ordinary white-collar workers in two or three cities of Zhejiang, Jiangsu, two provinces, Tianjin, Zhumadian and so on.

It is expected that by the end of 2016, the Yi people will cover all the important cities in the country.

Shen Haihua, partner and marketing director of the clothing company, mentioned that at present, Yi Bang people take a second tier city direct camp and three or four line cities to expand their strategy.

In 2016, the sales target of Yi Bang people was billions of dollars.

It can be said that Yi Bang people have been developing "acceleration".

Such a speed is not an industry leader.

2015, O2O

There are many startups. For competitors, Fang Qin's view is very unique: when making Internet apparel customization at the beginning, many people said that the market capacity was small and the incubation period was long, so it was not optimistic.

More and more competitors appear, indicating that at least the market has begun to be concerned.

"From the perspective of promoting industrial upgrading in reverse direction, Yi Bang people's career must be valuable and can make people's life better."

Born as an industry pioneer with internet genes, Yi Bang is committed to becoming the preferred platform for clothing customization.

In the future, she will liberate manpower through big data, so that more categories of clothing can be customized for ordinary people.