Quality Problems Of Fast Fashion Brands

After H&M, G-STAR RAW, UNIQLO, and so on,

Clothes & Accessories

Forever21 fire, now in Beijing, Shanghai, Shenzhen, Hangzhou, Wuhan and other large and medium-sized cities have store brand image shop, with hundreds of new daily and approachable price, by young consumer groups fans.

Fashion is not discounted, and whether the quality is adequately protected is subject to market inspection. It is also the focus of the market's attention to these fast fashion brands.

Recently, the Beijing consumers' Association announced the results of a comparative test of some trousers products sold in Beijing shopping malls, and found that there are quality problems in H&M, FOREVER21 and other fast fashion brands.

1, FOREVER21 card

The pH value of the sample exceeds the national standard.

2, H&M brand jeans wear resistance to dry friction color fastness is not up to standard.

3, G-STAR RAW jeans do not contain any Chinese information.

If you look at these tests, you may laugh and feel that these substandard items are irrelevant and painful, but you must not think so.

Clothes that are not marked with any Chinese information may be unknown; dry clothing with unfastness to color fastness may be dyed with other clothes when you wear them. In addition, if the clothing is too high, the alkalinity is too large and the skin is irritated, people with skin sensitivity may cause different degrees of skin discomfort.

Market commentators say that the success or failure of details can often reflect the brand's height and preciseness. Excellent brands always stand at the consumer's perspective to launch cost-effective products and intimate services, so that the brand can get the affirmation and favor of the market.

Fast fashion brand, beautiful without discount, not only is a slogan, but also needs an attitude.