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Gap Children's Clothes Fall Into A Sex Discrimination Scandal, Advertisements Are Being Pedantic And Obsolete.

2016/8/2 15:45:00 102

GapBrandChildren's Wear

Just as the industry looks good. Gap Inc. (NYSE:GPS) Cape group will have a turning point when the group's worst. brand Gap, however, unexpectedly made a moth. Children's wear Brand Gap Kids GAPP children's sex discrimination ads appear in the UK.

In Gap Kids, children wearing physicists Albert Einstein Einstein T-shirt and the girl wearing the "G" alphabet sweater become the protagonist. But in the advertisement, the boy's photo is accompanied by the slogan "the little scholar", and the boy's future starts from here. The weird thing is the T T shirt. Einstein's English name "Einstein" has been spelled "Einstien".

The real problem is in girls' advertisements. The slogan of girls' advertisements is "the social butterfly" and Chinese is the meaning of "social flower".

The publicity of Gap Kids cover children's clothing is clearly setting goals for children's future with very traditional career planning. Such old fashioned ideas are even less than Gap's clothing. Therefore, this advertisement has triggered more criticism than Gap's Cape dress and Gap Inc. Cape group.

The most criticisms of the above advertisements are still in the social network. Some netizens said the advertisement was disgusting. Some netizens questioned how the creative idea of the advertisement came out, which is the age of Gap Inc..

In fact, due to the progress of society, the use of intelligence to describe boys in public and the comparison with beautiful girls are all avoided, because at the same time, they are suspected of being sexism.

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