Mizuhara Kiko Helps SLY And Does Not Lose Its Sister Brand MOUSSY

It's Japan's Barok apparel group.

The front

It is also the sister brand of MOUSSY. Its design style is known for its sexy, fashionable and nostalgic colors.

The SLY brand was founded in Japan in 2001 and officially entered China in 2012 to open its first offline store. Currently, there are 48 offline shops in mainland China, which are located in shopping centers and department stores in the first tier cities.

The SLY women's wear brand is based on sexy, designed for individual independence and SLYGirl.

What about the development of Superman gas tide in Japan? Users say analysts take you to SLY.

Tmall flagship store is left behind

SLY entered Tmall in 2015 and updated with offline stores. However, data from major e-commerce platforms showed that Taobao's discussion volume far exceeded Tmall mall. Analysts went to Tmall store to search for a dress in its flagship store, and found that the flagship store ranked first, saying that SLY is also promoting Tmall.

As for the price of this dress, although the purchase price is lower than the price of the flagship store, it has no effect on sales volume, indicating that consumers do not have a strong support for the purchase price.

However, analysts found that the sales volume of Taobao shop is not good enough to be found in Tmall flagship store. This shows that its clothing style has become the main reason why consumers choose to purchase. So SLY can increase the clothing style of Tmall flagship store according to the needs of consumers.

Consumer evaluation

Consumers are very satisfied with the brand attitude of SLY. Positive keyword quality, comfort, fit and good quality account for a larger weight. In negative evaluation, it is more expensive, bigger and smaller, indicating that the price of SLY clothing is the main influencing factor in consumers' minds.

Online shopping tends to have dimension problems, so we need to strengthen the professional guidance of customer service, increase product descriptions and buyers experience, so as to promote volume.

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Consumers are most concerned about

Whether it is Taobao purchase or flagship store purchase, price has always been a concern for consumers.

Consumers' worst attitude towards SLY's topic is price perception.

In Japan, a strong brand culture, after entering China, can quickly go hot.

Although attracting many consumers, their prices often make them look backward, and domestic consumers prefer to buy affordable products. If they can be produced domestically, the cost reduction may be as convenient as in Japan.

The low price ratio indicates that SLY brand is a leading position in the minds of most consumers.

Characteristics of consumer groups

In Baidu search, SLY's female consumers are younger.

Comparatively speaking, SLY's style of dress changes most, and its detail design is more ingenious. The inspiration gained from different ages often attracts more gorgeous girls to support.

Moussy is more suitable for consumers who have a certain life experience and who want to pursue taste.

From the long-term development of the market, these two brands all have strong market potential. They are mainly to serve well after 80 and 90. At the same time, we need to grasp the needs of consumers at the next age level, which is more important for maintaining a good market prospect.

The trend of search in the past month shows that SLY's search index is far more than its sister brand Moussy. Moussy is famous for its cool city and retro style. It is a highly skilled single woman. SLY design style is known for its sexy and fashionable color, and shows the confidence of women.

After entering China, both have been welcomed by consumers in a unique design style.

Recently, however, Mizuhara Kiko's public opinion has aroused fans' search for his endorsement brand.

Search index by Region

SLY Shanghai has the largest number of shops, but its search index is not much different from that of Beijing. It seems that the tide brand culture of SLY is also very popular with Beijing consumers.

Barok group in the promotion of the domestic is more by means of clothing street shooting, advertising and other ways to highlight clothing design, create a big card settled feeling, then in Shanghai, Beijing, such a tidal wave of consumer gathering place, of course, will have a higher response.

But high prices in domestic counters or Tmall flagship stores often hinder expansion in the two or three tier cities.

This is also the reason for the low consumer search index in other regions.

SLY product design

SLY has a unique cultural background. It is designed for individual independence, taste and design for young urban women with high demand for fashion and brand quality.

As Japan is a popular brand, many fashionable Japanese girls' wardrobes must be bought from SLY, and the design with unique personality can win consumers' favor.