Adidas May Be Able To Press Nike And Andrea's "Secret Weapon".

According to the world clothing shoes and hats net, Adidas In recent years, the US market has been advancing rapidly, and it has already made corresponding plans for how to maintain this momentum in the future.

According to market research firm NPD group data, as of March, Adidas's market share in the us almost doubled, from 6% to 11%, and sales in the US in the first quarter of 2017 increased by 31%.

However, this gratifying trend seems to have been restrained. It is reported that the trend of the classic style series that promoted most of the North American market in Adidas has reached its peak and gradually stabilized.

"I think this cycle is slowing down. The classic style of Superstars and Stan Smiths has been launched for a long time, and they have been tested by a round of market tests. CEO Dick Johnson of sporting goods retailer Foot Locker said in a May earnings call conference.

However, according to Mark King, head of Adidas North America, Adidas's biggest advantage is that it can predict ahead of the trend.

"We insisted two years ago that the only way to keep pace with social and market trends is to listen to consumers," King said in May. Many companies are talking about this, but in fact, we do. "

Today, one of the fastest growing trends in the footwear industry is lifestyle running, which is more typical than the typical running shoes. fashion But the shape is similar.

Adidas has many famous shoes in this category, including the popular NMD and UltraBoost sneakers. With the gradual fading of the classic style of Adidas, "running casual wind" may become the trend. brand Best selling shoes.

Other new products that Adidas has recently made a splash include: Zissou shoes derived from the movie "The Life Aquatic with Steve Zissou":

And the new version of German Army Trainers:

Adidas is also working hard to increase its IPO speed.

"In terms of style, what consumers really need is freshness." King said. "We need more franchises, and then we need to keep the sense of freshness and put the right products in the right market at the right time."

In this way, Adidas's products can always maintain popularity and fashion, and reduce their dependence on a specific type or style. For example, Under Armour has missed the trend of sports and leisure. At present, the brand does not have any popular shoes in the market.

On the other hand, Nike is in trouble because its style is not as popular as it used to be, especially its Jordan brand. Nike is now concentrating on faster response to changing market trends, similar to Adidas's response.

More interesting reports, please pay attention to the world clothing shoes and hats net.