Menswear Brand Jijibaba: Product Of Furniture Design And Fashion Design

According to the world clothing shoes and hats net, furniture Design and Latest fashion The design seems to be the two field where eight poles can't be reached, but the Spanish furniture designer Jaime Hayon and the British designer Jasper Morrison merge the two together and create a new one. Men's wear Brand Jijibaba: this name is really worth Tucao.

01

Design clothes like furniture

3 years ago, Jaime Hayon and Jasper Morrison had a common idea: what would happen if we ran a fashion brand in the way of running the furniture brand? This is the foundation of the birth of the menswear brand Jijibaba.

This name is easy for Chinese people to think about, but the name does not have any special meaning, because it is very cute in Spanish.

Jijibaba brand men's wear has adopted the principles of industrial product design: high quality and practicality. In the first series of products, two designers contributed 19 pieces of work, including windbreaker jackets, shirts, trousers, zero wallet, scarf accessories and so on, and used 1-38 figures to numbered the product, instead of dividing them according to season as other fashions.

02

Two designers with the opposite style

Surprisingly, the styles of the two designers are quite different.

The Jaime Hayon on the right is called the designer of Spanish ghosts. Although it is nearly 40 years old, it is still as vigorous and interesting as young people. His work is lively, interesting, colorful, and even a little detached from reality. His design is very large, ranging from graffiti, illustrations, dolls, decorative arts, interior design, porcelain, furniture and so on. The design style is bold and diverse. It is called "one of the most talented young Spanish artists" by the Spanish government Ministry of culture. It is called the new generation of "Spanish light".

Jasper Morrison is the opposite. He is known for his minimalist style in the field of industrial design. He thinks that the design should remove unnecessary redundancy, return to the basic needs of the goods, create a low-key atmosphere with a harmonious proportion, and display exquisite fine designs in a simple way. In 2001, he was selected as the "Royal industrial designer".

Ten years ago, the two designers had already known each other, but not until the Jijibaba began to cooperate. The completely different styles did not bring inconvenience to the two jobs. They did not always finish a work together. Instead, they made their own designs. As long as they followed the design principles of Jijibaba, the Jaime Hayon put their geometric elements in various accessories, and Jasper Morrison focused on designing the clothes that she would wear normally.

03

Establishment of design ecosystem

In the middle of September, when the brand was first founded, it started in London's Dover Street Market; in early October, it was put on the Dover Street Market in New York; next, it was also prepared to enter Dover Street Market Tokyo store.

However, Jaime Hayon and Jasper Morrison do not regard themselves as fashion designers, but dress design as part of their own design work. Next, they will invite more non dress designers to participate in Jijibaba fashion design as creative director, hoping to build a design ecosystem with Jijibaba as the core.

In this fast growing society, it is not a simple thing to highlight the clothing brand, so the unique design ideas of Jaime Hayon and Jasper Morrison will bring different inspiration to them and help them occupy a place in the field of dress design. What do you think of this brand?

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