Can Hasen Save Himself From Layoffs?

Shares specializing in high-end

Brand operation and products

And production and sales, the company owns Hasen, HARSON, Cardenal, Kevin, AI tours and Hasen men's shoes five private brands, and agents such as ROBERTA, AS and other foreign famous brand products, at the same time for DANSKO, SPERRY and other famous brands abroad to provide OEM/ODM processing.

The company successfully broke through IPO in 2016 to achieve listing on the Shanghai Stock Exchange.

Although the 497 million yuan of listed fund-raising capacity expansion, Hasen shares did not get the expected return.

After two years of listing, the company's net profit fell sharply.

As business data become ugly, the company's front line is also shrinking dramatically.

In 2017, the company closed 159 stores and dismissed about 400 employees.

On the 9 day, Chen Yuzhen, the company's director, announced his resignation.

The overall decline in brand and internal and external sales, net profit attributable to the company in 2017 is expected to decrease by 70%-90% compared with the same period last year.

In the context of sharp decline in performance, Hasen shares can only take advantage of rigid means such as closing stores and layoffs.

In fact, the trend of Hasen's share performance has been initially revealed before listing.

From 2013 to 2015, the company's operating income continued to decline at a rate of over 5% per year, while net profit remained at the level of 100 million yuan. However, the net profit declined from 119 million in 2013 to about 80000000 in the following two years.

Even so, Hasen shares stubbornly boarded A shares in June 2016.

In the first year of listing, the company's performance declined further, operating income fell by 13.2% compared to the same period last year, only 1 billion 680 million.

Both net profit and net profit declined by 30% over the same period, only 80 million 490 thousand and 52 million 820 thousand respectively.

According to the world clothing shoes and hats net understanding, entered the 2017, Hasen shares performance decline further intensified.

The company's annual performance forecast shows that net profit attributable to net profit is expected to be reduced from 56 million 500 thousand yuan to 72 million 500 thousand yuan, which should eventually be 7 million 990 thousand to 23 million 990 thousand. Net non profits will be reduced from 58 million 300 thousand yuan to 74 million 300 thousand yuan, eventually reaching -548 million to -2148 million. This will also be the first time that the company will deduct net profit.

The main reason for the continued decline in corporate performance is poor sales.

When most shoe and clothing enterprises encounter similar problems, they try to solve problems by closing stores. Hasen shares are no exception.

The information disclosed by Hasen shares revealed that in 2017, the domestic sales of the company were affected by the adjustment of the stores and the closing of some shops with poor performance prospects, resulting in a decrease in performance. In 2016 alone, the company reduced 194 stores and reduced 159 stores in 2017.

The export business is affected by the increase in manufacturing costs and the pfer of purchase orders from foreign brands to low-cost Southeast Asia and Central America. The export orders of this company have been greatly reduced, resulting in the loss of export business.

At the same time, the company staged a series of layoffs.

According to the company announcement, the cost of dismissal of Hasen shares was 19 million 960 thousand yuan in 2017.

Referring to Shenzhen Zhenxing data, the number of dismissal staff is about 422.

As a result, the company has laid off 615 employees since last year.

In the first 3 months of 2018, Shenzhen Zhenxing, a wholly owned subsidiary of the company, had laid off 9 million 123 thousand and 100 yuan, involving 193 employees.

The company also indicated that Shenzhen Zhenxing will also dismiss its employees in the follow up period in 2018.

The company's performance in the two tier market is also poor.

Since June of last year, the stock price of Hasen shares has flashed repeatedly, and its share price has been dropped from 44.77 yuan in June 20th last year to 11.94 yuan at yesterday's closing price, dropping 32.83 yuan, or 73.33%.

In the same period last year, the company's share price was 30.80 yuan, and 61.23% in one year.

More interesting reports, please pay attention to the world clothing shoes and hats net.