Fast Fashion Buyer Brand Expansion, Will The New Retail Business Be Ready For You?

Under the domestic line

In the face of downfall, the brand of emerging buyers is shining brightly.

In the early stage of the emergence of the concept of "buyer", its development mode is mainly based on the "buyer" as the core and the target group.

The concept is the keynote, collecting products from the world that conform to their aesthetic standards and displaying and selling these products in their own taste.

At home, when the traditional clothing brand traditional clothing encounter "cold current" profits continue to decline, buyers brand is growing by 20% to 30% per year.

They are expanding their efforts to dig high quality goods and brands around the world and create their own brand development paths while meeting the needs of domestic consumers.

Insiders said that with the upgrading of clothing market consumption,

With the further maturation of the collaborative division of labor and the comprehensive improvement of sales channels, the brand of domestic buyers will usher in a new round of rapid development cycle.

As a brand new buyer.

Zhao Wei, chairman of the board, released a brand new strategy, logo and promotional film to the guests and business partners, and announced a number of interests in upgrading the membership service.

At the same time, this women's dress also displayed the new season fashion in 2018 to fully explain the brand new idea of "beautiful appearance".

"Ben Shi" brand has been established since 2005, and has created a variety of styles of female, simple, fresh and street. It is loved by young female consumers.

At present, the total membership has exceeded 220 thousand. "

In the interview, Zhao Wei told reporters that Ben Xin is a brand new buyer who is positioned in fashion, personality, freedom and return.

In 2018, Ben Shi brand entered a critical period of development. The planned outlets will break through 100 cities, covering key cities such as Jiangsu, Anhui and Zhejiang. The total number of stores will reach 300 in the next 3 years.

At the scene of the event, the brand was released with a brand new logo in both Chinese and English.

Compared with the logo used before, the new design is more modern.

It is also more in line with the personality aesthetics of young consumers.

The promotional films released in the same period also vividly interpret and express the values of the independent brand, the pursuit of individuality and loyalty to the real self.

In the interview, Zhao Wei told reporters: "Ben Shiji brand hopes to show the" dress truth "of" loyal to me ", and encourage consumers to be loyal to their own unique wear, and discover their beauty by exploring different styles.

On the night of the T stage, the new brand launched a new season.

The tide wears aesthetics, showing the beauty of "astringent beauty".

The natural female style, the classic style of simplicity, the fresh and comfortable style, and the fashionable and casual street style show the true beauty of young women.

According to the insiders, the "buyers" brand represented by this brand is closer to the lifestyle and values of Chinese consumers, and is also more responsive to market changes, so it can better meet the diversified needs of consumption upgrading.

In the past 13 years, the brand has been established from 1 physical stores to 100 direct stores, from the husband and wife files to 600 employees.

Referring to the reasons for the rapid development of the brand, Zhao Wei said that the rapid development of the women's clothing in recent years was mainly attributed to its professional buyer team and efficient commodity operation ability.

The team has always been concerned about consumer demand, fashion trends and industry big data. It has carefully chosen fashionable and distinctive clothing styles that show individuality and comfort.

Compared with

In the business mode, buyer brand can not only respond more quickly to fashion trends, but also integrate upstream and downstream resources more efficiently.

By pferring consumers' appeals and preferences to designers and upstream manufacturers, buyer mode has continuously injected new vitality into clothing design and production processes, thus promoting the improvement and innovation of the entire garment technology.

Not only that, the development of buyers' brands can also guarantee consumers to get more choices and better services at lower cost, and bring more possibilities for consumers to show their true colors easily.

In order to repay the favor of more than 220 thousand members, Zhao Wei also announced the specific plan for upgrading this brand service.

Zhao Wei said that the astringent brand will be launched on a new integrated shopping mall. The consumption points of members will be exchanged for the corresponding gifts or coupons, so that loyal customers will have more sense of acquisition.

In order to ensure convenient and high quality service, the astringent brand also promotes service upgrading from various aspects such as product system, skill system, service system and marketing system by strengthening the service training of shopping guide personnel, setting up the standard process of store display and service, and other related means.

Industry analysis, when

The "buyer" mode will enter a brand new development stage of "brand development, experiential consumption and full channel change", and the brand that can take the lead in active pformation will get a more obvious first mover advantage in the future competition.