Shenzhen Fashion London Fashion Week Opens New Global Cooperation Mode

16-17 September (UK local time)

The original Shenzhen

Smart wear, underwear, jewelry, clocks, leather, and glasses.

The 50 Shenzhen brand enterprises took part in the London Fashion week. They succeeded in focusing the world's fashion on Shenzhen fashion, reflecting the international influence of Shenzhen's dominant fashion industry, and also Shenzhen's advantage.

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To build a platform for "integration, innovation and sharing development" for the East West fashion culture collision.

The seven industries are concentrated in London. They are the silhouette of the pformation of Shenzhen's fashion industry.

In line with the trend of technology upgrading and consumption upgrading, Shenzhen's traditional brand is accelerating the expansion of domestic and foreign markets, displaying the new "deep fashion industry advantage" of "smart manufacturing", and opening a new global cooperation mode.

Shenzhen's fashion layout

Speaking of Shenzhen, people first think of her modern, fashionable, beautiful and atmosphere. It is a city of science and technology, a city of innovation, with a number of names like HUAWEI and Tencent.

It can be used as the seven dominant fashion industries in Shenzhen's traditional industries, and has strong influence both at home and abroad.

In the early days of reform and opening up, Shenzhen took the advantage of "three to one patch" in an obscure Town, taking advantage of the geographical location of Hong Kong and Taiwan, and receiving fast fashion news. After years of development, it took a place in the international fashion industry chain.

Shenzhen's various fashion industry clusters are beginning to be known: domestic high-end women's brand headquarters are gathered in Futian; the highest level watches in China are from Guangming; the water and salt fields, which are the 70% jewellery value in the country, are sold abroad.

Henggang with a share of 60%...

They are distributed in different regions, forming a map of Shenzhen's fashion industry.

In terms of underwear industry, Shenzhen

With more than 10000 employees, Virginia International and new industrial group, the brand of Manifen and other brands, which has the leading underwear sales in the country, has the world's largest swimsuit enterprise Fuhua group, and the first sales channel brand city beauty in China.

According to statistics, in 2017, Shenzhen produced 850 million kinds of underwear every year, with an annual output value of about 50000000000 yuan, accounting for 15% of the country's total, accounting for 1/3 of Guangdong. Among them, Shenzhen underwear occupies 60% of the high-end market of domestic underwear, and its products are exported to Europe and the United States, the Middle East, Japan and South Korea, Southeast Asia and other countries and regions.

The clock industry is also doing well. There are about 900 clock enterprises in Shenzhen. It is the world's major watch production and matching base.

The "made in Shenzhen" brand accounts for 65% of the domestic brand. Its export value and export volume account for more than 50% of the country's total. In the 12 famous Chinese watches and clocks, Shenzhen brand occupies 8 seats, and the product innovation and design are awarded the world famous awards such as the German Red dot award.

The clothing industry is also dazzling.

According to statistics, Shenzhen has more than 2000 garment enterprises, 300 thousand employees, more than 1000 clothing brands, fashion research and development, design and production occupies the leading position in China. Last year, the total sales volume of clothing industry in Shenzhen was nearly 230 billion yuan.

When it comes to smart wear, Shenzhen has the intelligent hardware network red level represents the first street of intelligent fashion - "Huaqiang North"! Since 80s and 90s of last century, Huaqiang North began to develop export-oriented processing industry, and then gradually developed into an industrial area.

Smart devices, balancing cars, smart homes and other products representing fashion lifestyle have been born on this fertile soil. At present, 90% of the world's smart watches are produced in Shenzhen.

There are 30 jewelry trading wholesale markets in Shenzhen, with a total manufacturing value of about 150 billion yuan, more than 12000 leather enterprises, over 300 thousand employees, and an annual output of over 100 million glasses, and high-end glasses account for 70% of the world's total output.

Nowadays, with the trend of technological innovation and consumption upgrading, Shenzhen has gone through more than thirty years of development, from foundry to independent manufacturing to the creation of many original brands that represent local temperament. It has created the fashion of "deep school" with Shenzhen fashion as the main body.

Adhere to the brand, design, quality and channel, win the favor of the market by product design, set up the benchmarking industry with excellent quality, and gradually realize the leap from "processing and subcontracting" to "intelligent creation", pforming and upgrading into a fashionable and creative industry, becoming the "Shenzhen power" of the international fashion stage, and accelerating the export of "Shenzhen fashion" to the international and domestic markets.

From the traditional manufacturing industry to the pformation of fashion and creative industries, the exhibition industry in Shenzhen has played a role of radiation pmission.

Most of the fairs held in Shenzhen every year are integrated into fashion trends. For example, Shenzhen fashion week, which is shoulder to shoulder with New York, Paris and Milan fashion week, has become an important platform for the fashion industry. The world's largest underwear industry exhibition, SIUF China (Shenzhen) international brand underwear Exhibition, covers the entire industrial chain from accessories to finished products to terminal stores. It has been held for 14 years in a row and released the latest fashion trend in Shenzhen. It not only attracts the world's top fashion force and top designers, but also attracts famous international buyers to purchase. It has become Asia's largest underwear industry exhibition.

Shenzhen fashion brand not only leads the whole country, but also attracts the world-famous enterprises in this layout.

At present, Shenzhen has gathered a large number of the world's top designers in underwear, clothing, clocks, leather, gold and jewelry. While designing innovative products for local enterprises, it also provides solutions for international brands.

For example, underwear manufacturers in Europe and the United States have set up underwear production plants, raw materials factories and R & D bases in depth, making use of Shenzhen's talent resources and industrial advantages to reduce R & D and production costs.

At the same time, the gathering power of Shenzhen industry has attracted some enterprises of traditional underwear, clothing, watches and clocks and other industrial bases to move their headquarters to Shenzhen, and set up R & D design centers and brands in Shenzhen.

Shenzhen brand

Shenzhen, the average age of 33, is known as one of the youngest cities in China. Its magic is that although young, it is highly inclusive.

As an important immigrant city in China, the slogan of "coming to Shenzhen" has made the city more magical.

In the 80-90 century, the working heaven in the population has become the best choice for young people to realize their dreams and pursue their life value in the Silicon Valley of the East after the 80- 90's eyes. Therefore, it has gathered a large number of top talents at home and abroad to become one of the most dynamic cities in China.

Brand two: Innovation

Shenzhen is full of innovative imprints.

On average, there are 5-6 state-level high-tech enterprises per square kilometre, with an average of 51 invention patents authorized each day, 90 billion yuan in social R & D investment, 4.13% in the GDP ratio, 10988 in the national high-tech enterprises, 4 in Forbes's list of mainland China's innovative cities, and 27 Shenzhen enterprises listed on the mainland of China, including HUAWEI, Tencent, Huada gene, Dajiang innovation and so on. In the 2018 annual fortune list of the world's top 500, Shenzhen, China Ping An, HUAWEI, Zheng Wei international, China Merchants Bank, China Evergrande, Tencent, Vanke and other 7 enterprises are among the list, and there are two more than those who have ever been known as Xiaolong.

Shenzhen has become a leader in China's economic pformation with landmark innovation drive.

Brand three: talent

Shenzhen, which has a population of 20 million, has more than 1/4 talents.

Shenzhen has taken the lead in building a technological innovation system taking the enterprise as the main body, the market as the guidance, and the integration of industry, education and research in the whole country. It has formed a distinctive feature of the enterprise's "four 90%", that is, 90% of R & D personnel, R & D institutions, scientific research investment and patent production are concentrated in enterprises.

The total R & D investment in Shenzhen now accounts for 4.13% of GDP, which is close to the level of R & D investment in Korea and Israel. The result is that the PCT international patent application (the patent submitted by China through the International Patent Cooperation Treaty) reached 20 thousand and 400 last year, ranking first in the country in 14 consecutive years. Shenzhen has 1.12 state-level high-tech enterprises, and the total number of talents is over 5 million 100 thousand, accounting for 42.9% of the total resident population in the city. In 2017, the added value of high-tech industries accounted for 32.8% of the total GDP ratio, which became a banner of the whole country.

Shenzhen's innovation, vitality, inspiration and its economic development speed are marvelled by the world as "China speed".

Brand four: Open City

Shenzhen is located in the heart of the Pearl River Delta, the largest city in the world, enjoying the unique advantages of assembling industry, capital, human resources and market environment.

In 2013, Shenzhen started the headquarter economy, and the world's top 500 enterprises came to invest 280 in depth. The number of listed companies inside and outside the country totaled 346.

In 2017, the total import and export volume of Shenzhen was 2 trillion and 800 billion yuan, of which the export value was 1 trillion and 650 billion yuan, accounting for 10.8% of the country, ranking the first in the mainland for 25 consecutive years; the port container throughput ranked third in the world; more than 200 per day for domestic high-speed rail access to Shenzhen, and many international routes were connected to the world; and there were 10 million 360 thousand overseas visitors every year.

As the Guangdong, Hong Kong and Macau Bay area has been written into the government's work report, Shenzhen, located in the center of Guangdong, Hong Kong and Macau Bay area, is taking the attitude of open city to usher in a new era of global cooperation.

Opening a new global cooperation model

In fact, from the perspective of innovative economy, Shenzhen is not the only city to realize the pformation of production mode. Beijing, Hangzhou and even Shanghai and Hongkong have realized the pformation from industrial structure to innovative economic mode to varying degrees.

Shenzhen's difference is that through the pformation of 40 years, it has moved to the forefront of the digital revolution era from the lowest end of the industrial manufacturing industry chain, and continues to promote the explosive growth of cross-border and combined innovation by relying on the two market mechanism advantages of deepening market division and reducing social paction costs.

In the past thirty years, Shenzhen has completed a major industrial upgrading in less than ten years: from the early "three to one supplement" to the large-scale and clustered mode of foundry, after realizing the pformation of traditional industries such as clothing, underwear, jewelry, leather, glasses and smart wear from low-end processing to high-end design, it has further realized the pformation from traditional industries to high-tech industries.

Today, Shenzhen, Shenzhen, as the "innovation capital", "fashion capital", "design capital", "Oriental Silicon Valley" and so on, is taking the four pillar industries of the cultural and creative industries, the financial industry, the modern logistics industry and the high-tech industry. The seven strategic emerging industries of the biological industry, energy saving and environmental protection, the new generation of information technology industry, the Internet industry, and cultural and creative industries are living, health, ocean, aerospace, robotics, smart wear, intelligent equipment and six major future industries.

As China's first UNESCO "design capital" title of the city.

Shenzhen is leading the country in the industrial, graphic, clothing, fashion and other design industries, and has won the first prize in the iF International Design Award. More and more Shenzhen's superior traditional enterprises have embarked on a path of pformation from subcontracting or manufacturing to "branding, internationalization and fashion", and the wider and wider the fashion industry has received frequent mergers and acquisitions. At the same time, enterprises are actively seeking ways to share development with the world fashion. For example, Shenzhen underwear goes to the east coast of the United States, the old fashion capital of New York, etc., not only has gained the reputation, but also has gained the order and the market.

The most independent London Fashion Week in the four international fashion week is a fashionable position that is most keen on supporting cutting-edge designers. It is also known as "fashion incubator".

The London Fashion trip in Shenzhen is also highly valued by the London Fashion Week Organizing Committee.

The 2 day show includes 3 fashion shows, 2 promotion sessions and 3 one to one meetings.

To fully understand the fashion industry in Shenzhen and promote the exchange and collision between the East and West fashion industry, we can achieve the integration and innovation of fashion trends, industrial advantages, product technology, original design, and even share cooperation in technology, capital, market and business cooperation to build an exchange platform.

Let Shenzhen fashion and world fashion collide with more dazzling sparks.