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The Demand For Luxury Baby Clothing And Other Commodities Has Increased Rapidly.

2019/4/15 12:19:00 12099

British Royal Family

The $1320 Gucci (Gucci) children's sportswear, Suommo priced 100 thousand euro diamond diamond nipple, and luxury goods may not have much to do with age.

Baby and Little London editor Kate Freud believes that high-end baby clothing and accessories will be an unlimited potential market.

Under the influence of the British royal family represented by Princess Kate and princess Megan, the luxury baby brand will have a broad international stage in the future.

Whether customized baby beds, cashmere sweaters or rocking Trojans or toys, the needs of parents of wealthy families are expanding rapidly.

In the eyes of ordinary consumers, prices are shocking baby products (such as the price of about 7500 yuan Burberry (Boboli) urine bag), these parents will not be stingy enough to pay for the children.

A typical example of this is the Spanish Luxury Baby brand Suommo, which provides all kinds of ultra high end luxury baby products and room decoration home and accessories, with a gold plated nipple priced at 100 thousand euros and a 18 carat gilded cradle bed 60 thousand euros.

In January of this year, Princess Megan revealed that he had been pregnant for six months. The British media revealed that he chose neutral colors to decorate the future baby house.

In social media, Prince Harry and princess Megan pushed a photo of the door of Windsor Frogmore Cottage villa, revealing the symbol of the famous baby car manufacturer iCandy.

It is reported that Prince Harry's cousin Zara Phillips is the brand ambassador of iCandy, which sells up to $1956 for baby trolleys.

Prince Harry's brother Prince William's George (Charlotte, Louis) is the opinion leader of luxury baby products.

After wearing children's Rachel Riley, Pepa & Company and Amaia, many parents began to compete for the same clothes for their children.

Kate Freud believes that in the future, Megan's choice of products for the baby will definitely become a new king.

According to market research firm Mintel (British Mint) data, in 2018 compared to 2013, the British children's wear market has increased by 19% to 6 billion 860 million pounds.

About 1/3 of parents think they are more willing to spend more money on famous brand children's clothing.

In London boutique children's clothing shop Marie Chantal, Embroidered Baby robes, silk chiffon dress or cashmere sweater can be sold for hundreds of pounds.

Erika Loch, the merchandise manager of the store, introduces customers from all over the world, including celebrities and celebrities.

In order to cater for the needs of young parents, many designer brands have launched a series of children's clothing.

Children's wear in New York luxury department store Bergdorf Goodman, Gucci children's shoes, Dolce & amp; Gabbana and Burberry are all very popular, and handmade sewing children's dress of Mischka Aoki is more than 1000 dollars.

Andrew Mandell, vice president of home furnishing, jewelry and children's wear department, said: "this is almost designed for children's clothing, luxury from the doll."


Source: Gorgeous writer: Liu Jun

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