News: FOREVER21 Crashed Into The Chinese Market, Tmall Shop Will Also Be Closed.

For fast fashion, 2019 still seems to "ebb", often closed, after NEWLOOK TOPSHOP, also fell into a doldrums, suspected to launch the Chinese market.

It is understood that in France, there are only flagship stores in Paris.

FOREVER21 Tmall flagship store

Recently, China apparel network learned that the flagship store of FOREVER21 Tmall will be suspended online in April 29th, and will return service before the end of May.

See the price of goods can see the price close to the people, the minimum product to maintain ten yuan, the highest is only 300 yuan.

On the other hand, the official WeChat platform issued a "break code sale, low to 75% off" promotional information, which was ridiculed by many fashion bloggers.

The online frustration is also not immune. After closing the stores in Tianjin, Hangzhou and Beijing last year, FOREVER 21 closed its only store in Xi'an recently, announces the end of the expansion of the brand Xi'an, and it is only two years away from the opening ceremony.

Not only that, "in Shanghai, there are only 3 products, including crystal products, Changning Raffles and Nanjing East Road.

In fact, the performance is a microcosm of the fast fashion industry. The growth of business performance begins to decline, and the market share is eroded.

Under the crisis, fast fashion people set their sights on the higher profit beauty industry.

H&M, Zara and so on have been playing the crossover, launching their own make-up brand Love &Beauty.

Although the market of the make-up market is vast, there is no shortage of professional competitors.

Whether or not to abandon the Chinese market completely requires brand follow-up actions.