Scramble For The Right Of International Discourse, The Hai Lan House Opens The Western Style Show In London Fashion Week.

After entering the Thailand market, Hai Lan's home has further increased its international layout. Recently, with the invitation of the British Fashion Association BFC and Jingdong, Hai Lan's home takes the theme of "made in China" as the theme, bringing the AEX works of its menswear brand into 2020 London summer men's week.

According to introducing, this sea LAN family's display of Western-style works in the big show, using a large number of Chinese elements.

In the industry's view, the overseas show of Hai Lan's home can not only increase brand influence, but also export Chinese culture overseas.

It further expanded the international discourse power for Chinese brands.

It is understood that this great show was sponsored by China's chief fashion director, and participated in many famous Hong Kong people such as Chanel, Dior and so on. He was the stylist of Rebecca, the creative director of luxury men's wear magazine, who was the leader of the 100 literary creation in the UK, and over 15 years of fashion experience. And BURBERRY's male model NIC MINWOO took the lead in the show.

In fact, the London men's week is not the first link between the home of the sea and the UK.

As early as 2016, Hai Lan's home reached a deep cooperation with the central Saint Martin School of art and design.

Since then, starting from the first overseas store in Malaysia, the overseas layout of Hai Lan's home has officially begun.

Subsequently, Hai Lan's home and its brands have opened nearly 50 stores in Malaysia, Singapore, Thailand, Japan, Vietnam and other countries to accelerate the internationalization layout.

The analysis shows that expanding overseas market and participating in international fashion week are all the way of "going out" by Hai Lan's home.

Li Huijuan, Minister of advertising at Hai Lan group, said in an interview with the Beijing Commercial Daily reporter that every sea trip of Hai Lan's home has its own consideration. In the future, Hai Lan's family hopes to find more overseas fashion development areas.

AEX brand leaders believe that although China is still a new force to grow in the world fashion stage, China is a well deserved manufacturing power. We have the ability to create proud products and show the world's new generation of fashion force belonging to China.

At present, the level of China's garment manufacturing industry has not been underestimated. In the international market, Made in China is already a symbol of quality.

At present, China is the largest textile producer, consumer and exporter in the world. Our textile and apparel industry is a pillar industry of the national economy and an important livelihood industry. It has made great contributions to China's economic and social development.

Taking the "one belt and one way" initiative as an opportunity, China has formed a new pattern of all-round opening up. A new picture of fashion globalization is being launched slowly, providing strong impetus and broad platform for Chinese garment enterprises to "go out".

With the support of the good policy of "one belt and one road", Hai Lan's home market has been steadily gaining momentum in the Southeast Asian market, not only selling high-quality Chinese made goods overseas, but also providing more job opportunities and benefits for the local people, and promoting cultural in-depth exchanges.

In CCTV's China financial report, Hai Lan's home has been praised by CCTV as a domestic enterprise that actively responds to the "one belt and one road" initiative.

We hope that more and more Chinese clothing brands will have the opportunity to go to the international stage and show the extraordinary creativity and brand confidence of Chinese clothing.

In fact, the internationalization of Hai Lan's home is an inevitable choice for brand development.

In the eyes of the industry, whether the layout of the Southeast Asian market or the London show shows the importance of the brand to the international market.

In the future, Hai Lan's home can design products that meet local consumers' tastes according to local characteristics.

On this basis, Hai Lan's home can also use clothing as a carrier to export Chinese culture to the outside world and promote cultural exchanges.