Shop Promotion At The End Of The Year &Nbsp, Spawned A Large Number Of Fanatical "Half Off Party"

By the end of the year, various online stores have launched various major promotions, and the consumption habits of "less than half off are not sold" have spread on the Internet, and these consumers who are looking for cheap products every day are dubbed "the half off party".

Yesterday, "moonlight clan" light rain received last weekend's online shopping. Cropped Trousers In a good mood, she took the original price of 389 yuan even if she spent only 188 yuan on freight.

She basked herself on micro-blog. online shopping After reading the "good style", we searched the Internet and found that the price of vip.com was the lowest. It could hit forty percent off, and also supported coupons and rebate activities. Then I cleaned up a coupons full of 200 and reduced 20, and easily got the goods at less than 50 percent off.

There are many online shopping people like Xiao Yu. "Lily 5122" said, "my monthly salary is more than 5000 yuan, but I spend at least half of every month on online shopping." She called herself the "half off party" principle, "less than half off, never to start." When buying online, you can get the lowest price first, then get the coupons, and then get the rebate. After you buy it, you will count Alipay's points and take part in some lottery exchange activities. "Although it will take more time to buy things, the price of commodities is basically below half off."

According to the latest report released by Boston Consulting Group, this group of mature and rational online shopping consumers is called "super". Consumer " According to the report, although China's "super consumers" account for only 7% of the total number of online shoppers, the contribution rate to total online consumption is 40%. The growth of China's online shopping market in the future is due to the rapid growth of "super consumers".

"On the shopping website's promotion, price reduction and other passive incentives, users have learned to find more ways to save money and buy more." At present, shopping habits of netizens are evolving from passive "sales promotion" to "seeking benefits".