The Three Themes Of Taobao Women's Clothing Are New Products And Styles Plus High-End.

　　 TaoBao The third theme market is facing the high-end market of segments. The high-end market is targeted at women over 25 years of age. "We have developed from research. Women over the age of 25 have higher requirements for the quality of their products, rather than blindly pursuing popularity."

On July 14th, the head of Taobao women's wear industry said recently that Taobao's women's clothing will launch three themes: new products, styles and high-end products.

Taobao has pointed out that the theme market is built to bring better products to consumers, so that consumers can easily find more quality products and sellers. "We are sure to provide consumers with key content to be displayed through large-scale marketing activities."

Taobao women's wear channel screenshot

The new product market this year is the main trend in the new season. Taobao women will stratify the products and sellers involved and conduct targeted exhibitions and shopping guides in different regions and locations. Among them, insisting that the new products of high quality sellers will be recommended to Juhuasuan's new products, and the wireless terminals of the mobile phone also need many new quality products.

The stylistic market in the three thematic markets this year wants to show "style" from three dimensions. In order to better screen the seller, Taobao women's wear has set the relevant standards. The most important dimension is commodities, followed by commodity pictures, and the last dimension is shops. "Only when these three dimensions are done, we will define the merchant as a strong style businessman. Among them, there are also some weak style shops. These sellers do well in the pictures and shops, but they are not very good at the end of the merchandise. "

Taobao will guide weak style shops to strong style, while sellers without styles can do well in weak style. It is reported that the style market will start in late July. Taobao pointed out that sellers who want to have style are actively involved in the activities to create the market together.

The third theme market is facing the high-end market of the segments, said the head of Taobao women's clothing. The high-end market is targeted at women over 25 years of age. "We have developed from research. Women over the age of 25 have higher requirements for the quality of their products, rather than blindly pursuing popularity."

It is reported that the high-end market will be positioned in three ways: first, the material; the consumer group of this age group has special requirements for material; the second is the brand tendency of consumers; the third is the design elements and popular style. Sellers who meet one aspect may be defined by Taobao to the high-end market. In addition, the high-end market will price most for another horizontal demand. Taobao has certain requirements for the unit price of the shop.

Taobao said that after considering the seller and commodities, Taobao women's clothing will be promoted through marketing. "It will mainly do some publishing activities on tall buildings or cooperate with magazines, and also make targeted investment for target consumers." Taobao has called for high-end market and accurate sellers to join the high-end market project, which will be launched in August.