Children's Clothing Market Needs To Be Divided Into The Future.

At present, as a whole, the brand positioning of domestic children's clothing enterprises is mostly concentrated in the middle and big children, but little children or teenage clothes are involved. As for the price, most children's clothing brands are concentrated in the middle and high grade, while the luxury or high-end children's clothing is few. Analysis of the industry, children's clothing brand will be further subdivided, high-end or even luxury. Brand of children's wear It will also come into being.

In 2011, Wenzhou clothing industry has launched 3 children's clothing brands, such as tinkling, jumping fish and Vero Wailo. Unlike the "balbala", "red, yellow and blue" and so on, these new children's wear brands are eyeing the high-end market.

It is understood that Dai Chenghao, general manager of the former Tonlion company, raised tens of millions of yuan last year to fight for the children's wear market, and founded the Ningbo horse riding children's Articles Co., Ltd.. At present, the brand boy's children's clothing has been listed in the market. The brand positioning is relatively high-grade, and the most expensive set of children's wear will be sold to more than 2000 yuan. When asked whether the high-end positioning is worried about being too high, "different people have different horizons." Dai Chenghao said he was not worried about the effect of last year's market reaction. At present, "horse riding" fashionable children's clothing has opened shop in more than 30 shopping malls and supermarkets in the country.

For a long time, infant clothing has not been classified as a separate category in the market. Instead, it has been widely seen as a part of children's clothing in shopping malls or maternal and infant stores, making ordinary consumers for children's clothing and clothing. Infant clothing The difference is only in size.

However, infant clothing and children's clothing vary greatly from product characteristics, category diversity and production technology. First of all, infant skin is tender and the immune system is not fully developed. The requirements for comfort and safety of clothing are much higher than that of children. In addition, infants with soft bones, big head, short neck, and prominent abdomen do not possess or have the ability to wear clothes. Therefore, infant clothing must be taken into account in the style design.

According to the investigation by Sullivan company, the market is specialized for Infant design Most of the clothing brands produced are imported brands, with only a few ethnic brands such as rabbi and Li Ying Fang. Most of the other brands are children's clothing brands, which are made up of Chinese children and big children's clothing. Many of their infant clothing products are only children's size reduction, not real baby clothes. The company's leaders also specifically reminded companies who want to sprint the "blue ocean" business, even if the market for children aged 0~3 years only needs further subdivision. "0~3 years old infants and young children grow and develop rapidly. In 0~3 months, 3~6 months, 6~12 months and 12~18 months, their physiological characteristics and behavior habits are different. Therefore, infants and young children of different age groups have different needs for clothing styles, designs and fabrics. The market needs to be further broken down and excavated.